Comments on: Marketing Lessons From Stan Golomb http://raphel.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/ Marketing Ideas, Thoughts, and Comments... Tue, 17 Apr 2007 14:48:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: John Hayes (Ireland) http://raphel.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/comment-page-1/#comment-42 John Hayes (Ireland) Sat, 14 Apr 2007 21:35:15 +0000 http://raphelmarketing.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/#comment-42 Hi Wendy and Darcy. Thanks for your help. I will certainly try some of the ideas you mentioned and I'll vist your website Darcy. I'm a bit busy the next few days as I'm getting ready to attend the 2007 Marketing & Moneymaking Super-Conference in Chicago, but I'll give you feedback after I return. Thanks again. John Hi Wendy and Darcy. Thanks for your help. I will certainly try some of the ideas you mentioned and I’ll vist your website Darcy.
I’m a bit busy the next few days as I’m getting ready to attend the 2007 Marketing & Moneymaking Super-Conference in Chicago, but I’ll give you feedback after I return.
Thanks again.
John

]]> By: Darcy Moen http://raphel.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/comment-page-1/#comment-26 Darcy Moen Wed, 11 Apr 2007 04:30:25 +0000 http://raphelmarketing.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/#comment-26 In reply to Jon from Ireland, here is a link to a download from my web site for you. http://www.dcadshop.com/tinyurl/1n The download is for a new customer form I used in my own drycleaning shop to capture contact information from customers. I trained my staff to use form whenever we created a new customer in our point of sale system. When the customer returned to pick up their order, we captured the rest of the contact information we needed to complete the customer file. This led to my fascination to data mining and customer relationship marketing, and a 16 year relationship with Stan himself. Another method we use is encouraging customers to fill in a form on out web site. You can see an example of a web site designed to build an email list at www.reginadoc.com Feel free to contact me via the web sites above if you want more methods to gather customer contact information, I have more techniques to share. In reply to Jon from Ireland, here is a link to a download from my web site for you.

http://www.dcadshop.com/tinyurl/1n

The download is for a new customer form I used in my own drycleaning shop to capture contact information from customers. I trained my staff to use form whenever we created a new customer in our point of sale system. When the customer returned to pick up their order, we captured the rest of the contact information we needed to complete the customer file. This led to my fascination to data mining and customer relationship marketing, and a 16 year relationship with Stan himself.

Another method we use is encouraging customers to fill in a form on out web site. You can see an example of a web site designed to build an email list at http://www.reginadoc.com

Feel free to contact me via the web sites above if you want more methods to gather customer contact information, I have more techniques to share.

]]> By: Wendy Foley http://raphel.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/comment-page-1/#comment-22 Wendy Foley Sat, 31 Mar 2007 16:27:35 +0000 http://raphelmarketing.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/#comment-22 I own a small Christian bookstore in northern New York. I have a computer with point of sale software in it. I have gotten customer names a few different ways. 1) I ask them when I make the sale if they are in my computer datebase. If they say "no" I ask them if they want to be. I haven't had anyone refuse yet! Adding customers to my particular point of sale takes only a minute. 2) Years ago I had a guest book. I had a sign that said if you wanted to be on my mailing list, you should sign the guest book. Many did. 3) I get customers names and addresses from those who pay by check. 4) I ocassionally hold drawings for free product. Customers filling out the entry form put their name and address. I also ask them for their phone number so I can call them if they win. There are other ways I'm sure to capture peoples names and addresses, but these few have worked well for me. In addition I also send out a thank you card to everyone who is a first time customer in my store. People have called or come in just to thank me for the card. Hope these few suggestions help. I own a small Christian bookstore in northern New York. I have a computer with point of sale software in it. I have gotten customer names a few different ways.
1) I ask them when I make the sale if they are in my computer datebase. If they say “no” I ask them if they want to be. I haven’t had anyone refuse yet! Adding customers to my particular point of sale takes only a minute.
2) Years ago I had a guest book. I had a sign that said if you wanted to be on my mailing list, you should sign the guest book. Many did.
3) I get customers names and addresses from those who pay by check.
4) I ocassionally hold drawings for free product. Customers filling out the entry form put their name and address. I also ask them for their phone number so I can call them if they win.
There are other ways I’m sure to capture peoples names and addresses, but these few have worked well for me. In addition I also send out a thank you card to everyone who is a first time customer in my store. People have called or come in just to thank me for the card. Hope these few suggestions help.

]]> By: John Hayes (Ireland) http://raphel.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/comment-page-1/#comment-21 John Hayes (Ireland) Sat, 31 Mar 2007 10:22:17 +0000 http://raphelmarketing.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/#comment-21 I read Stan's book "The Entrepreneurs Club" about a year ago and I really enjoyed it. I work with retailers a lot and like Becki Maxson says in the comment above, the ideas are so simple but yet so profound to most retailers. It amazes me how many business owners get excited about the concepts of keeping in touch with their customers etc, but fall down completely when it comes to the very first part - capturing their customers names, addresses and email. Has anyone any suggestions or ways to get them to do this? From reading Stan's material I would say he was a really nice guy. Regards John I read Stan’s book “The Entrepreneurs Club” about a year ago and I really enjoyed it. I work with retailers a lot and like Becki Maxson says in the comment above, the ideas are so simple but yet so profound to most retailers.
It amazes me how many business owners get excited about the concepts of keeping in touch with their customers etc, but fall down completely when it comes to the very first part – capturing their customers names, addresses and email.
Has anyone any suggestions or ways to get them to do this?
From reading Stan’s material I would say he was a really nice guy.
Regards
John

]]> By: Becki Maxson http://raphel.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/comment-page-1/#comment-20 Becki Maxson Fri, 30 Mar 2007 20:42:00 +0000 http://raphelmarketing.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/#comment-20 Sounds like Stan knew what all great marketers know and something I enjoy helping folks develop...the critical importance of an effective 'keep in touch' campaign. See, you guys are still talking about it even now. I love how he shared his creative marketing ideas with others in his industry all over the country...that's leverage! That's something we all can do. I'm frequently amazed as I find how many small business owners really know their own 'stuff' but they don't know marketing. It's fun to see the light bulbs come on when we talk over some very simple but powerful ideas! Sounds like Stan knew what all great marketers know and something I enjoy helping folks develop…the critical importance of an effective ‘keep in touch’ campaign. See, you guys are still talking about it even now.

I love how he shared his creative marketing ideas with others in his industry all over the country…that’s leverage! That’s something we all can do.

I’m frequently amazed as I find how many small business owners really know their own ’stuff’ but they don’t know marketing. It’s fun to see the light bulbs come on when we talk over some very simple but powerful ideas!

]]> By: Darcy Moen http://raphel.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/comment-page-1/#comment-18 Darcy Moen Thu, 29 Mar 2007 04:47:02 +0000 http://raphelmarketing.com/wordpress/2007/03/28/marketing-lessons-from-stan-golomb/#comment-18 Stan was an inspiration, a mentor, and one heck of a friend. Of all the books I have in my personal library, my most treasured book is the autographed copy of Find, Capture and Keep Customers by Stan Golomb. For those of us who knew him, we were blessed. For those of us who were able to work with him, we were fortunate, for those of us he taught, we were very very lucky. We miss you Stan, and thank you for being our friend. Stan was an inspiration, a mentor, and one heck of a friend. Of all the books I have in my personal library, my most treasured book is the autographed copy of Find, Capture and Keep Customers by Stan Golomb. For those of us who knew him, we were blessed. For those of us who were able to work with him, we were fortunate, for those of us he taught, we were very very lucky. We miss you Stan, and thank you for being our friend.

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